Do you present a consistent message?
Do you have a logo?
Do you have a website that brands you?
Do you have a social media presence?
Do you have time to do everything that needs to be done?
Branding is a series of conscious marketing decisions which define who you are and how you do business. Everything that we do and the way we do it will send a message. Each email, each conversation, each published description and each piece of media that we present and share will send a message.
You decide how you want to do business. Are you conservative or do you like to think outside of the box? Are you all about saving your clients money or about helping them buy a quality product? These questions and more must be part of your business presentation. They say who you are and can help you be found among the many who work in your industry.
Your logo, the materials you send to people, the posts that you make on facebook, twitter or instagram all contribute to branding you and your business. Consistency is key accross all platforms of communication. It brings a clear, relateable message that people can identify and identify with. Even if your logo isn't instantly recognizeable like Nike, it can still give the feeling to your potential clients that they have found the right company.